Sangeeta boochra comes out with her new collection azzuro which is inspired from the beaches of bali, Indonesia and the heritage of the country. as India and Indonesia both have common histories somewhere therefore there are lots of places to get inspired from in that nation.
the collection consists of earrings and necklaces which includes lots of lapis from Afghanistan and turquoise from arizona also known as sleeping beauty.
It is mainly designed keeping summers and holidays in mind. as people love to travel to beaches during this time and would like to wear bright colors and minimalistic jewellery to match with. The pcs are an indo western fusion giving both contemporary look as well as traditional to India.
Bali has lot to offer in terms of culture - this collection takes inspiration from the tanah lot temple close to canggu which is famous for it's parties. also pcs are inspired from the rice fields and old architecture of ubud which is famous for its traditional crafts and culture and famous for its traditional silver jewellery.
Motifs like elephants , peacocks and leopards are used with lapis and turquoise - somewhere cornelian semi precious gemstones are also used. brand comes with the jewellery inspiration from traditional architecture and tribal pcs which has been there for years. the elephant and peacock motifs are very famous and are known around the world for Indian heritage - the same are loved by foreigners and various people from different nations. therefore the collection is mainly dedicated to people who travel and love exploring countries.
Ungasan and uluwatu is known for its clifftop beauty - the brand is inspired from these regions to create the deep turquoise blue collection - as one can see the deep blue sea color from the cliffs of these regions. it gives peace and tranquility and is good for health and other factors.
The brand is planning to launch its azzuro collection online on all platforms which includes the companies website www.silvercentrre.com and our partners so that we can connect and sell to all consumers who are living in tier 2 and 3 cities and do not have access to our stores which are mostly in metros.
The collection also gives us insight of the life of balinese people as what they have struggled through and how they have survived and tried to maintain and revive the art of their old heritage. the place is known for its gesture and love for food. the brand also plans to introduce its next 2 collections inspired from bali and people of bali - the collection names have already been decided which will come under as the uluwatu and collection singaraja - which will show and have motifs like turtles , dolphins , mountains and nature. the collection will majorly be launched only at the flagship stores of the brand across the world and later on will be introduced to all the online stores and partners - collection would mainly have earrings , necklaces , rings , bangles , bracelets and will have colorful meena effect with most of its pieces - giving it a light and colorful look - would match and go with all kind of dresses or gowns - resort wear - it will be a contemporary collection and will not have any traditional touch to it apart from the inspiration which is tribal. the collection is planned to be launched in august mid 2018.
All the jewellery will be made in pure sterling silver 925 and very light in weight - it will also have gold plating in it which would be 24k gold. pieces would only be made through hand and no child labour is used. the factory is all equipped with modern technology and no pollution policy.
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